The Anti Ageing phenomena

Even a cursory glance at the skincare space in any beauty outlet shows the rate of growth of the ‘anti-ageing’ phenomena in recent times. A recent global beauty survey asked women whether they currently used anti-aging products to enhance their appearance or if they intended to do so in the future. An extraordinary 58% of […]

Top 10 global consumer concerns in haircare

What is seen to be on trend and new has always been a driver of interest, trial and growth momentum in the haircare category. Beauty market forecasters have undertaken a global survey to understand the key concerns consumers have around their hair. These types of forecasts often make the press headlines but are important in […]

The willing and the experimenters in beauty products

In addition, to implementing new market entry programmes for beauty brands, we are often asked to provide the insight on market attractiveness to prioritise which markets to enter, and then search for and manage suitable partners. To do this market screening, we regularly use scorecards to assess and compare the merits (or otherwise) of various […]

Top 10 in global salon haircare is an old/new world mix

    Industry experts are predicting that the Top 10 salon haircare markets will remain the same through to 2017 at least with a blend of old world (major European markets plus US) and new world markets (three of the BRICs).         The Top 10 group of global salon haircare markets over […]

Top 10 anti-ageing facial skincare hotspots

  The consistent growth of anti -ageing facial skincare is well known and will inevitably continue.  An aspect overlooked is the importance of Far Eastern markets. Forecasts suggest that half of the top 10 markets will be in the Asian region.         Most of the top 10 markets today will be major […]

Top 6 european markets for hair styling

The hair styling market will remain the problem child of the haircare category through to 2016 at least, according to expert forecasts.  In 2016, the top 6 ranking of European markets is forecast to be : Ranked index of 2016 market value Germany (index – 100) United Kingdom (index – 50) France (index – 50) […]

Men’s grooming : ‘mover and shaker’ of the beauty market

Men’s Grooming is truly a ‘mover and shaker’ of the global beauty and personal care scene – seemingly immune to economic uncertainties around the world. Latest forecasts suggest men’s toiletries sales will overtake shaving as early as 2013. So what is driving this big shift ? Changing attitudes of men to personal appearance In an […]

Brand owners and problems of product diversion

Product diversion or the ‘grey market’ is an on-going risk for multi-territory exporters – particularly in a recessionary environment when volumes are under pressure and risks of surplus stock are higher. Created by price disparities between the various channel resellers/distributors, diversion represents an unauthorised movement of a genuine product to a region originally intended for […]

Skills shortage for UK exporters

Profound difficulties lie ahead for exporters if the UK doesn’t address the decline in the take-up of languages in schools and universities. A CBI/Pearson Education & Skills survey carried out in early 2012 showed : Nearly three quarters of businesses say they value foreign language skills among employers to build customer, client and supplier relations. […]

Beauty business embraces social media

Beauty marketing budgets allocations are shifting rapidly to reflect the surge of on line usage via social media. Beauty companies have embraced social media in order to reach target audiences better than relying solely on traditional media channels. According to Estee Lauder, women looking for beauty information are always in the top 5 searches on […]