Beauty brands and social media influencers – growing scepticism ?

Many beauty products marketeers are slightly besotted with the role of social media influencers and the role that bloggers and vloggers can play in conveying product and brand messages. However, caution is required as recent research highlights growing consumer scepticism and maybe even a potential erosion of trust – particularly where influencers are used indiscriminately […]

The Anti Ageing phenomena

Even a cursory glance at the skincare space in any beauty outlet shows the rate of growth of the ‘anti-ageing’ phenomena in recent times. A recent global beauty survey asked women whether they currently used anti-aging products to enhance their appearance or if they intended to do so in the future. An extraordinary 58% of […]