The willing and the experimenters in beauty products

In addition, to implementing new market entry programmes for beauty brands, we are often asked to provide the insight on market attractiveness to prioritise which markets to enter, and then search for and manage suitable partners. To do this market screening, we regularly use scorecards to assess and compare the merits (or otherwise) of various […]

Top 6 european markets for hair styling

The hair styling market will remain the problem child of the haircare category through to 2016 at least, according to expert forecasts.  In 2016, the top 6 ranking of European markets is forecast to be : Ranked index of 2016 market value Germany (index – 100) United Kingdom (index – 50) France (index – 50) […]