The Anti Ageing phenomena

Even a cursory glance at the skincare space in any beauty outlet shows the rate of growth of the ‘anti-ageing’ phenomena in recent times. A recent global beauty survey asked women whether they currently used anti-aging products to enhance their appearance or if they intended to do so in the future. An extraordinary 58% of […]

The willing and the experimenters in beauty products

In addition, to implementing new market entry programmes for beauty brands, we are often asked to provide the insight on market attractiveness to prioritise which markets to enter, and then search for and manage suitable partners. To do this market screening, we regularly use scorecards to assess and compare the merits (or otherwise) of various […]

Top 10 anti-ageing facial skincare hotspots

  The consistent growth of anti -ageing facial skincare is well known and will inevitably continue.  An aspect overlooked is the importance of Far Eastern markets. Forecasts suggest that half of the top 10 markets will be in the Asian region.         Most of the top 10 markets today will be major […]