The Anti Ageing phenomena

Even a cursory glance at the skincare space in any beauty outlet shows the rate of growth of the ‘anti-ageing’ phenomena in recent times. A recent global beauty survey asked women whether they currently used anti-aging products to enhance their appearance or if they intended to do so in the future. An extraordinary 58% of […]

The willing and the experimenters in beauty products

In addition, to implementing new market entry programmes for beauty brands, we are often asked to provide the insight on market attractiveness to prioritise which markets to enter, and then search for and manage suitable partners. To do this market screening, we regularly use scorecards to assess and compare the merits (or otherwise) of various […]

Beauty business embraces social media

Beauty marketing budgets allocations are shifting rapidly to reflect the surge of on line usage via social media. Beauty companies have embraced social media in order to reach target audiences better than relying solely on traditional media channels. According to Estee Lauder, women looking for beauty information are always in the top 5 searches on […]

Mens skincare goes glocal

A previous blog referred to the potential in male skincare with the increasing attention to personal appearance. European demand is fuelled by a consumer desire to maintain a youthful appearance. Consequently, Western Europe has seen a focus on anti-fatigue/ stress or anti-aging effects. Experts suggest that the traditional categories (shaving products & razors) in Europe’s […]