Men’s grooming : ‘mover and shaker’ of the beauty market

Men’s Grooming is truly a ‘mover and shaker’ of the global beauty and personal care scene – seemingly immune to economic uncertainties around the world. Latest forecasts suggest men’s toiletries sales will overtake shaving as early as 2013. So what is driving this big shift ? Changing attitudes of men to personal appearance In an […]

frattempo client project shortlisted for BETT 2013

Gill Budgell of frattempo was excited  to hear that Espresso Education has been shortlisted in the Primary Digital Content category with their innovative addition to their online service to schools, Espresso Phonics. Gill was the Phonics Consultant on this project and features on the teacher support videos. Lewis Bronze, CEO of Espresso Education, commented,  ‘We […]

Brand owners and problems of product diversion

Product diversion or the ‘grey market’ is an on-going risk for multi-territory exporters – particularly in a recessionary environment when volumes are under pressure and risks of surplus stock are higher. Created by price disparities between the various channel resellers/distributors, diversion represents an unauthorised movement of a genuine product to a region originally intended for […]

Skills shortage for UK exporters

Profound difficulties lie ahead for exporters if the UK doesn’t address the decline in the take-up of languages in schools and universities. A CBI/Pearson Education & Skills survey carried out in early 2012 showed : Nearly three quarters of businesses say they value foreign language skills among employers to build customer, client and supplier relations. […]

Reflections on boys’ reading

Reflections and tips on boys’ reading… I asked a few friends who have boys of varying ages what their thoughts and top tips might be on getting/keeping boys reading.  Here are their responses … 1. Well, he’s gone slightly off the boil at the moment, not enjoying his current book…. Anyway, I’d recommend: – Start early; read […]

Beauty business embraces social media

Beauty marketing budgets allocations are shifting rapidly to reflect the surge of on line usage via social media. Beauty companies have embraced social media in order to reach target audiences better than relying solely on traditional media channels. According to Estee Lauder, women looking for beauty information are always in the top 5 searches on […]

Another frattempo client project wins industry award in 2012

Gill Budgell (centre) of frattempo was Consultant Publisher in the Rising Stars team who were delighted to accept a major category award at the prestigious Education Resources Awards (ERAs). Dockside Reading Scheme won the category for best Special Education Needs (SEN) resource at the gala event after being chosen by an independent panel of education […]

Mens skincare goes glocal

A previous blog referred to the potential in male skincare with the increasing attention to personal appearance. European demand is fuelled by a consumer desire to maintain a youthful appearance. Consequently, Western Europe has seen a focus on anti-fatigue/ stress or anti-aging effects. Experts suggest that the traditional categories (shaving products & razors) in Europe’s […]

frattempo client wins 2012 BETT industry award

Gill Budgell of frattempo was delighted to have been part of the award-winning team from Oxford University Press  at the 2012 BETT awards held in London. Oxford Owl, a free educational site offering literacy and numeracy advice for parents, beat a tough line up of competing entries to win the category for Digital Collections and […]

Fragrance category enters troubled waters

With economic circumstances in Western Europe looking darker, and increasing pressure on emerging markets, recent performance of the fragrances category is extraordinary. In circumstances where China accounts for 40% of GLOBAL growth in 2011, however, challenging times lie ahead. Research experts predict fragrances growth rates over the next few years from major markets such as UAE, China […]